Kawasaki Motors UK appoints ISEBOX to deliver global content for launch of Ninja H2 superbike

Kawasaki Motors UK has hired ISEBOX to host and distribute multimedia content for the launch of its 1000cc superbike the Ninja H2 in Qatar in March.

ISEBOX was awarded the account after trialling its cloud based distribution platform for the launch of Kawasaki’s Vulcan S bike in Almeria, Spain earlier this year.

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For more information contact marc.deleuw@isebox.com

Kawasaki Motors UK Head of Comms Martin Lambert said: ‘The growing challenge for Comms teams is how to distribute video and images directly from a launch in the shortest possible time with the lowest barrier to entry. Plus there’s a growing need for analytics on who uses, where and when. We invest in producing stunning content – so we make sure we sweat our assets to the full.’

Marc de Leuw, CEO ISEBOX, said: ‘This is a stunning visual story. The launch of the Ninja H2 is going to blow the gaskets of petrol head media everywhere. The H2 goes from 0-60 in 2.5 seconds. We can’t digitally distribute videos that quick – but we’re pretty close. We’re delighted to be involved in such an eye-catching product’.

Marc de Leuw, was a founder of TVC, and set up ISEBOX to handle PR’s growing content distribution needs. Clients include Edelman, Fleishman Hillard and SABMiller.

For more information contact: marc.deleuw@isebox.com