FOR IMMEDIATE RELEASE
June 17, 2014
Hospitality Marketing Takes-off with multimedia content delivered by ISEBOX
Visual content necessary for highly competitive travel industry
New York, New York - ISEBOX announces several partnerships with travel related organizations such as Adventure Travel Trade Association, Visit Philadelphia, Cornwall Tourism and reknowned yoga and wellness retreat Lumeria Maui. Recognizing the importance of video, these organizations are using ISEBOX to distribute videos to media and other audiences to gain attention for the qualities of their destinations.
Paul Burditch, the marketing communications consultant for Lumeria Maui, the trendsetting wellness destination for Hawaii said, "ISEBOX helps me position Lumeria Maui as innovative and provides media and industry leaders with video, images and written content in one easy-to-use, beautifully designed package. The ROI is proven with their value-added analytics."
A tool that combines elements of YouTube, Flickr, MailChimp and Slideshare, ISEBOX was just called "The super charged dropbox" by an article on Tech Cocktail. In addition to storing content and enabling easy sharing capabilities, user analytics provide valuable data that will empower marketers with information for future campaigns. Analytical data is collected when end-users leverage the content by viewing or downloading it. Each time the content is shared to social sites or embedded on a new website, marketers are able to view how their content is being used.
Cara Schneider, Director of Communications, Visit Philly, said, "ISEBOX is a neat, clean, efficient solution. It’s a flexible tool, allowing us new and creative ways to service media in need of stories and images. And the service? A+. They answer every question, listen to and even implement almost every suggestion."
According to research recently implemented by Google, travelers are using mobile devices such as smartphones and tablets to research their destinations. ISEBOX boasts responsiveness to all devices when end-users are viewing and downloading any of its content.
The same report offered by Google establishes that, approximately 90% of travelers, for both business and leisure, are using online video to make their decisions regarding destination and specific arrangements such as lodging, transportation and entertainment.
The entire study can be viewed by clicking here.
Now, travel companies and organizations interested in improving tourism have a resource to distribute high-volume content such as video to their audiences in ISEBOX.
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About ISEBOX: ISEBOX, launched in 2012, is a cloud based multimedia content distribution platform. Clients use ISEBOX to push content out for multimedia news releases, events, as well as employee communications. ISEBOX has supported additional events including The London Olympics (P&G and adidas), BMA Global, The Mid-Atlantic Marketing Summit, ad:tech and Vocus' Demand Success. www.ISEBOX.com.
